If you’re looking for some basic SEO tips that can make a real difference to the amount of traffic you obtain from popular search engines such as Google, then you’ve come to the right place. In this guide, we’re going to reveal several simple, yet brutally effective tips that will boost your website in the search engines in no time at all – so let’s begin.
Tip 1 – Don’t neglect local search terms
If you’re running virtually any small business that caters to the local community, then it’s a good idea to focus on optimizing your site for local search terms.
Hamish from Canada West IM (a group of Victoria SEO Professionals) makes the point that “While trying to rank for a highly competitive industry keyword term can be very expensive and time-consuming, you’ll often find it much easier and more profitable to rank for a local keyword variation. Not only will this make it simpler to rank your website, but you will also gain better-targeted traffic that will give you a higher conversion rate.”
Tip 2 – Focus on the end-user experience
Nowadays, it’s more important than ever to concentrate on the user when it comes to optimizing your website for the search engines. While in years gone past, you could imagine Google as a simple robot, these days it’s best to imagine they are and actual real-life user of your website. With this in mind, you want to make sure your website is well formatted and is easy to navigate.
It’s also worth noting that Google will take into consideration the overall bounce rate of your website, so if people are quickly leaving a website after first arriving, then this could be a surefire sign that your user experience needs to be improved.
Tip 3 – Focus on optimizing for mobile
Research suggests that more people are now browsing the web using mobile devices than standard desktop computers. Regardless of whether this means that using smartphones, iPads, or Chromebooks, there’s no hiding from the importance of optimizing for mobile.
The best way to do this is to use Google’s very own mobile testing feature, which allows you to see how your website looks to a mobile user.
Ultimately, you’ll have to ensure a mobile user’s experience is also impeccable because Google has been known to give a site a mobile ranking penalty if the website does not have a good user experience for the mobile user.
Overall, modern day SEO can be an incredibly competitive and frustrating environment, but if you follow these tips, then you’ll be sure to follow the right path.
For more tips, visit our source at CWIM – http://ww1.canadawestinternetmarketing.com/calgary-seo-company/