Features — 19 July 2012
Fundraising workshop hosted by MSU regional outreach

Murray State University’s office of regional outreach celebrated a unique graduation Tuesday. Twenty community group and nonprofit leaders joined forces for two days in the Murray Room of the CFSB Center to better equip themselves with fundraising tools. At the end of the workshop, each participant left with new alumni status from The Fundraising School at Indiana University.

Phil Purcell, vice president for planned giving and endowment stewardship at Ball State University Foundation and past president of the Planned Giving Group of Indiana, served as a coach for the sessions on planned giving. Purcell instructed attendees on the tactics taught at The Fundraising School at Indiana University. He collaborated with MSU professors, staff and community members to present diverse sessions all day Monday and into Tuesday morning. According to Purcell, planned giving is the highest tier of the ever-important fundraising pyramid. Nonprofit agencies need to go deeper than the cash donations and annual pledges if they want to engage their donors in the deepest way, he said.

By the last session, participants had new tools to determine organization readiness for planned giving, understand the benefits to donors for making planned gifts, match donor needs to their organization’s need and understand the range of planned giving methods. Representatives from numerous nonprofits, young and old, shared information to build a stronger development base throughout the community.

The Planned Giving Program received support from West Kentucky Capacity Building Alliance, which comprises MSU’s office of regional outreach, the Murray-Calloway Endowment for Healthcare and United Way of Murray-Calloway County. The alliance sponsored four total programs over the course of the academic year to non-profit organizations in MSU’s service region. The programs included a grant-making school, fundraising fundamentals and the grant seeker’s workshop in addition to this week’s event. Participants registered for free due in part to a grant from the W.K. Kellogg Foundation.

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